Messi around, around and Audi Chery, a cross-cultural marketing battle has started. Although these three in their respective fields who do not lack attention, but will be sports stars, and automobile brands after the cross together, they have wonderful chemistry. Compared with Chery, Audi is Barcelona, Real Madrid, Bayern Munich and Manchester United football giants of the four main sponsor, cultural marketing has long been very much at home. However, Chery was a newcomer brought in Messi is a big deal, as to be able to Lionel Messi and Ruiqi brand perfectly together, depends on the energy of the team behind the packaging.
The development of cultural marketing is the highest level of automotive marketing, and invites the international superstar endorsement car, you must have a higher realm. FAW Mazda Mazda 6, Rui Yi, after the introduction, invited the most popular Olympic swimming champion Michael Phelps, that momentum is indeed shocking, Phelps is full of a sense of speed flying fish shape and Mazda "ZOOM-ZOOM" core brand campaign perfectly together, called a model of car culture marketing. But between Messi and Chery, in the end what could spark clashes and how to implant brands in the sports culture, or a suspense be solved.
No comments:
Post a Comment